Video 1: 10 Tips to Increase Your Sales Average
Video 2: Cropping for Profit
Video 3: Dramatic One Light Portrait
Video 4: 10 Ways to Get More Seniors in the Door
PhotoShop Training
Photoshop Better 15: Raising a Dress
Sometimes with strapless dresses, no matter how careful you are (or forgetful) skin can get caught up and gets ugly under the arm pit. [Read more] var addthis_language = 'en'; Read More →
Photoshop 14: Selective Color & Hue/Saturation Slider
Using the Selective Color or Hue/Saturation slider to effect certain colors can be very powerful. Watch Video: Watch Video I Watch [Read more] var addthis_language = 'en'; Read More →
Photoshop Better 13: Making an Image Work
VIDEO ONE: This was a tough puppy session because you know how puppies are! This is a VERY good repeat client who sends me referrals so I will certainly use all the tricks in... [Read more]
Photoshop Better 12: Removing Lines
Sometimes, we photography clients who are conscience of certain things. We need to be mindful how we light those things, what we place in shadows, [Read more] var addthis_language... [Read more]
Photoshop Better 11: Dodge & Burn With Blending Modes
This is my preferred method of dodging & burning but its not the quickest. Using the dodge & burn tool is the [Read more] var addthis_language = 'en'; Read More →
Photoshop Better 10: Creating a Multiple Image Collage
This video is my request from a few members. How did I create this?? Creating one of these is [Read more] var addthis_language = 'en'; Read More →
Photoshop Better 9: Creating Rounded Corners, Using Clipping Masks, & Creating Templates
This video is short and sweet. It will show you how to create rounded corners and use clipping masks and then I will show you how to use that to help in template making. [Read... [Read more]
Photoshop Training 8: Straightening Horizons & Expanding the Canvas
One thing I try to do IN CAMERA is shoot with a straight horizon BUT I do have to correct it often in photoshop. [Read more] var addthis_language = 'en'; Read More →
PhotoShop Training 7: Creating Templates
This topic may not be as sexxy as others but it can be an incredible time saver if you apply what you learn here. [Read more] var addthis_language = 'en'; Read More →
PhotoShop Training 6: Enhancing Skys
Make some killer skies. Creating a dramatic look is usually nothing more than creating some high contrast between the highlights and shadows. Of course, proper [Read more] var... [Read more]
Photoshop Training 5: Personalizing Albums
This is a cool little technique that makes albums sales a little easier because this will help you personalize them! This video [Read more] var addthis_language = 'en'; Read More →
PhotoShop Better 4: Cropping for Profit
This is a SIMPLE yet HIGHLY profitable video. If you are not doing this now, you will after you see this video. [Read more] var addthis_language = 'en'; Read More →
Photoshop Training 3 – Tool to Photoshop Faster
This is a Photoshop FASTER video…. Watch it. Buy It. Photoshop Faster http://www.photoshoptools.ca/AutoLoader.html George [Read more] var addthis_language... [Read more]
Special Bonus PS Tutorial
A couple of you asked how I processed this image. Tools Used: Blending Modes Tweaking the Levels [Read more] var addthis_language = 'en'; Read More →
PhotoShop Training 2
In this episode, I will show you how I used these tools to create a cool look. Tools Used Blending Options Blending Modes [Read more] var addthis_language = 'en'; Read More →
Photoshop Training 1
In this episode, I will show you how I used these tools to create a cool look. Tools Used TriCoast “Xit” Action Marque Tool when making masking selections [Read more] var... [Read more]
Shooting Better - OCF, Natural Light, & Studio
Shooting Better 15: Dramatic One Light Portrait
Dramatic One Light Portrait. I LOVE putting my softbox above the subject shooting down. It gives a different look because the shadows are different. In [Read more] var addthis_language... [Read more]
Shooting Better 14: High Key Lighting
High key lighting is not something I do often but I do enjoy it from time to time. However, high key is [Read more] var addthis_language = 'en'; Read More →
2009 Best Shots
Here is a collection of some of my Best Shots for 2009. I was hoping to show a variety of lighting, posing, [Read more] var addthis_language = 'en'; Read More →
Shooting Better 13: Off Camera Flash Video Training (In the Shade)
Off Camera Flash Training Video. This video series we will cover shooting with Off Camera Flash (OCF) in the shade (I will [Read more] var addthis_language = 'en'; Read More →
Shooting Better 12: Light Direction & a Senior Shoot
Lets touch on lighting direction. I think this is important and sometimes overlooked on certain images. Since the dawn [Read more] var addthis_language = 'en'; Read More →
Shooting Better 11: Reception Hall Lighting
This is how I do a two light setup at a reception hall for weddings. I also use this same lighting for any big room [Read more] var addthis_language = 'en'; Read More →
Shooting Better 10: Homemade Background System, Off Camera Flash Set Up, & Studio Lighting Tip
Three Videos this Month. 1. Homemade background system. Works great! Watch Video: Homemade Background System Video 2. Set up video for shooting at a Football Camp this Summer.... [Read more]
Shooting Better 9: College Sports Team HeadShots and Team Shots
This month, I am going to show you how I shot a college sports team headshots and team shots. This account was [Read more] var addthis_language = 'en'; Read More →
Shooting Better 8: Angel Wings Photoshoot
Here is an angel wings session with my twin daughters. I needed to do their angel wings session and I wanted to try out my [Read more] var addthis_language = 'en'; Read More →
Shooting Better 7: Four Seasons Wedding
This month, I’m going over some of the images from a recent wedding and show you the lighting. Photography is about LIGHTING. I always strive [Read more] var addthis_language... [Read more]
Shooting Better 6: Broad Light or Short Light?
This is SO crucial yet people just do NOT KNOW THIS. Is it short light or broad light?? You [Read more] var addthis_language = 'en'; Read More →
Shooting Better 5: People of Size
Photographing people of size can be one of the most profitable things you might ever photograph. For seniors, my main market, if I can make [Read more] var addthis_language... [Read more]
Shooting Better 4: Off Camera Flash I
Learning to shoot off camera flash (OCF) will surely help set you apart from your competition. It gives your images POP and DEPTH. You can [Read more] var addthis_language =... [Read more]
Shooting Better 3 – In studio Lighting Set Up
Here is a popular studio set up I use. I sell these pictures every time I do it. Sometimes I get bored [Read more] var addthis_language = 'en'; Read More →
Shooting Better 2 – Natural Light Tutorial & Video
You guys asked for it, you got it. Natural Lighting Video & Tutorial. You should be able to take one camera body and one lens [Read more] var addthis_language =... [Read more]
Shooting Better 1: Photography Lighting Video
This photography lighting video will show you how I lighted this 9 month old and 2.5 year old. [Read more] var addthis_language = 'en'; Read More →
Sales Room
Sales Room 15: How I added $1030 to my senior averages by STOP selling one product!
Doing this ONE thing has bumped my senior average to $2800 from $1700! Multiply that over 50 seniors I will shoot this year and that [Read more] var addthis_language = 'en'; Read More →
Sales Room 14: Senior Family Promotion
My goal is to do MORE family sessions from my seniors! Its a natural fit – the senior is leaving the house, the last time [Read more] var addthis_language = 'en'; Read More →
Sales Room 13: Wedding Email Inquires
I get this question from time to time.. how do I respond to email inquiries for wedding pricing. They all want pricing [Read more] var addthis_language = 'en'; Read More →
Sales Room 12: My $500 8X10
Guys, this is subtle but IMPORTANT in my opinion. Its hard for us to SAY our prices than it is for our [Read more] var addthis_language = 'en'; Read More →
Sales Room 11: Selling Multiple Wall Portraits
This months training video covers TWO things: Implementation – Are you applying what you are learning?? Selling Multiple Wall Portraits: This is one GREAT way to bump your... [Read more]
Salesroom 10: Custom Framing Upgrade
This is a new product upgrade I am offering…. WHCC (my lab) now offering limited custom framing. There are four frames you [Read more] var addthis_language = 'en'; Read More →
Salesroom 9: Online Sales Training & Tips for Photographers
From time to time we are forced to place our images online and make a sale. I want to show you how [Read more] var addthis_language = 'en'; Read More →
Sales Room 8: Changes I have made to my pricing!
This is more of an update with some training thrown in. I made a few changes to my primary price list. [Read more] var addthis_language = 'en'; Read More →
Sales Room 7: How I Price Wedding Photography
I have tried several methods to pricing weddings. I came to these conclusions… You can never create the prefect package. Brides want to move things around in packages and... [Read more]
Sales Room 6: Pricing Your Product
This is the first set of videos on pricing your product. This lesson should show you how to be price your product [Read more] var addthis_language = 'en'; Read More →
SalesRoom 5: Control Your Emotions
I love to tell great stories about my sales but this one is embarrassing but I promised to share all and put it out there. [Read more] var addthis_language = 'en'; Read More →
Sales Training 4: To Negotiate or Not
Negotiating Prices Do I negotiate my prices? Well no. Its either full price or complimentary. [Read more] var addthis_language = 'en'; Read More →
Sales Room 3 – Preselling
Preselling is HUGE to making EASIER & BIGGER sales. Most of my sales sessions last 30 – 45 minutes. According to my [Read more] var addthis_language = 'en'; Read More →
Sales Room 2: “I don’t like anything larger than an 8X10 on my wall”
We ALL have clients that say “I don’t put anything larger than an 8X10 on my walls.” I use to say to [Read more] var addthis_language = 'en'; Read More →
Sales Room 1
I am going to start off the Sales Room series with showing you MY price sheet and explain why I do what I do! [Read more] var addthis_language = 'en'; Read More →
Picasso
A woman was strolling along a street in Paris, when she spotted Picasso sketching at a sidewalk cafe. The woman asked Picasso [Read more] var addthis_language = 'en'; Read More →
Marketing
Marketing 15: People
In traditional marketing, they teach Four Ps – Product, Place, Promotion, Price. During my junior year at LSU, I wrote a paper about the “Critical [Read more] var... [Read more]
Card + Brownies = Delighted Clients!
Several of you have emailed me about how I send a card with a clients picture on it along with four gourmet brownies. [Read more] var addthis_language = 'en'; Read More →
Marketing 14: Senior Model Program
We are taking a break this month on the 7 P’s of Marketing. I think this is something you need to know [Read more] var addthis_language = 'en'; Read More →
Studio Walk Through
This is my BFF David Quisenberry’s studio in McKinney Texas. The studio is located in an OLD historic Flour Mill built in [Read more] var addthis_language = 'en'; Read More →
Marketing 13: Packaging
Lets continue our journey into discussing the 7 P’s of Marketing. Inside this topic of “Packaging” there are many sub topics [Read more] var addthis_language... [Read more]
Marketing 12: Promotion
Boy oh boy is this important. Each subtopic I discuss in this video could (and will be) a video in its own! [Read more] var addthis_language = 'en'; Read More →
Marketing 11: Place + Price List Critiques
This months discussion is about “Place”. This is where you conduct your business. A few questions to keep in mind: [Read more] var addthis_language = 'en'; Read More →
Marketing 10: How to Price Your Photography & Build a Photography Price List
How to Price Your Photography Ohhh how I love to talk pricing and how to increase those averages! My last four sales were each $2000+. You CAN do [Read more] var addthis_language... [Read more]
Marketing 9: The 7 P’s of Marketing for Photography: A Photographers Guide to Marketing
You are about to discover something that might actually anger you. You are a business person before you are an image maker. There is no [Read more] var addthis_language = 'en'; Read More →
Marketing 8: Studio Tour
I finally recorded my studio tour! Its nothing AMAZING but it works well for me! Its tighter than I [Read more] var addthis_language = 'en'; Read More →
Marketing 7: 10 Tips to Get More High School Seniors
This video will share ten ideas with you to get more high school seniors in the door to do their senior pictures. [Read more] var addthis_language = 'en'; Read More →
Marketing 6: Front Page of Google in 12 Hours
This video shows you how I got to the front page of Google in less than 12 hours with a blog post. [Read more] var addthis_language = 'en'; Read More →
Marketing 5: Bridal Show
Ok guys, this was my first bridal show. Heck, I’ve never even visited one. If you have NOT, I suggest you do just to browse. [Read more] var addthis_language = 'en'; Read More →
Marketing 4: Turbo Charge Your Blog Marketing
I do this for every client and I recommend you do the same. My hits to my blog shoot through the roof. [Read more] var addthis_language = 'en'; Read More →
Marketing Better 3 – Better Business Cards
This month we are going to discuss personalized business cards. Its a small expense to get your name out there! [Read more] var addthis_language = 'en'; Read More →
Marketing 2- Google!
Lets talk search engine placement… NOTE: If you are in DFW, please use the information but don’t copy and paste my website [Read more] var addthis_language =... [Read more]
Last Five Comments:
- David Quisenberry: Great real life example to illustrate what we need to do to be successful in today’s...
- George: @callahanphotography@mac.com: Well, it depends on how often you can going to contact them. One week if you...
- callahanphotography@mac.com: hey George, I am sure I heard it in this video (I only watched it 3 times lol) But...
- George: @Erika Hatfield: First of all, I am NOT afraid to discuss price. I KNOW for a FACT I am not expensive...
- Erika Hatfield: Question on this George, How do you respond to clients inquiring about pricing for regular studio...
Newsletter Marketing
Do You Need...
More Clients?
More Referrals?
More Repeat Business?
Well, I Have the Answer, ....The best way (and cheapest!) to do that is by sending a newsletter to your clients. BUT, most photographers are too busy to create a monthly newsletter. PhotographyNewsletter.com offers you a "nearly done for you" newsletter template with all the fun entertaining content already produced for you. Check it out.
To Do List:
First, watch this video and then calculate your COS for your last TEN deals. This is critical. The answer to most photography business problems is in the numbers. You MUST know the numbers! Need help? Ask me!
Be Sure to....
Follow up with your customers. NO ONE becomes a long term client with only ONE purchase. Follow up! Send thank you cards, send newsletters, host a yearly "picnic", ... STAY IN TOUCH. If you don't, another photographer can swoop down and steal them!
Lighting: All natural light. Look at the shadows and you should know the direction the light came from. It was a window a few feet away to camera left. I stood on a stool and shot straight down. This image went in her album. Gorgeous!
What Members Are Saying
"I just wanted to say thank you. I used to your photography sales guide. Today I did an order session using your method. I feel that overall I’m pretty good at sales it was nice selling with this method as there’s really no “cap” and its easier to inspire them to buy the specialty products. This was a kid’s shoot which I usually expect to sell around $400~$600 on but this method doubled it." Luke
"I am LOVING your online photography training site and learning so much from you! BEST money I am investing!! I LOVE it!!! George you are SO great in teaching through your photography training videos and lessons, I have learned a lot already and I anxiously await each new thing you post!! This kind of teaching is worth 10x our price!! I am VERY happy! Thanks George!!" Deena
"Great Off Camera Flash series George! I have watched these at least five six times already. No one in my area is doing this yet. Thanks for such a detailed lesson, I really think I CAN do this now!" David
"Thank you again for coming to speak for our guild this month! Your photography training program was both entertaining and extremely educational. I know I speak for the whole guild when I say that we all learned something. I, personally, learned a great deal and couldn't wait to get home and try it all out! It is wonderful of you to share your knowledge so freely, answering any and all questions, and seeming to love every second of it. You have a true gift for teaching - and an obvious gift for creating stunning images! You are truly an inspiration!" Sarah Slocum. President Texoma PPA
"I signed up and seen all the videos so far..and I tell you what..I am a visual learner..and those photography training videos (off camera flash video & natural light photography tips) sure have helped ALOT so far..." Ana
"I signed up immediately...this is a no-brainer." Kim
"That is the BEST high key lighting video I've ever seen! And to follow it up with the pullbacks in Lightroom....VERY cool!" Victoria Kelly
"Heck of a price for people to learn from George and not have to go to a seminar or leave the studio and lose money while you are gone." Nathan
"George has made a big difference in the FEEL and FLOW of my photography price list. My pricing wasn’t the issue. I just didn’t have a price list that supported the way I wanted to, and do, sell my clients. My overall philosophy is to sell them something big that they love, and the rest doesn’t matter. My price list basically said I didn’t know what mattered and was a scattershoot of every product I have to offer. George helped me simplify, and on my first session after his critique, my clients took a Canvas Wall print and an album…EXACTLY what makes me money. Thanks George. CS"
"I second George's site. There is some good info on there. It is well worth the price, its super cheep right now so take advantage." Elizabeth
"Nowhere can you invest so little and get back such a huge return! George is giving a tremendous value in his program and it's well worth getting involved. Invest in yourself!" Eric
"Investing in educating yourself is about the smartest decision you can make if you want to make money in photography, which I believe about 99.9% of people do" Adam
"I have spent all morning on the site, and I have already learned tons!" Andrea
"Great teaching George! I loved the slide show and especially the one with the girl on her back and the purple columns and sunburst (Off Camera Flash Tutorial)." Eric
"George - Just wanted to say that I loved the video of you shooting with off camera flash!!" Julee
"George - thanks! I really appreciate you taking the time to do this!" Kim
"Just what I need! I need to sit and do some good learning....looking forward to soaking it all in later this week :)" Jen
"Has anyone told you that you are an ABSOLUTE GEM?! Well, YOU ARE! You have cut my processing time in 1/2! Thank you so very much for all you do!" Stacey Buckman
"George - thanks for all your amazing help and insight.- I've been rereading your info on pricing etc." Kim
"Thank you so much George. Very helpful information." Yvonne
"I've attended natural lighting workshops with some of the top Photogs in our country and they didn't explain this as simply and as well as what you just did! wow...thank you!!! They just sent us out to "shoot" and not once explained what to look for, how to see, what works for the eyes. George you rock!" Amanda
"George, You make it all too simple! It took me a LOT-OF THINKING several years back to think-through it all when I first started using a light meter! Very well explained! Ponder it well, guys! It’s great info!" Mark
"I changed my price list after watching your "How to Price Photography" Videos. Thank You". Chris
"The photography training info on your site is awesome...feels like a seminar and up close too. Your candid, frank opinions are often what is lacking on many forums. Just watched hanging muslin backgounds...that alone is worth the price of admission. :) good stuff!" Jeff
"George, Thank you for the information - I am learning a lot from your site." Cathy
"Great Off Camera Flash tutorials George! OCF is so much fun. Thanks for helping me think outside of the box and not be afraid of Off Camera Flash." Nicole
"I’m so excited! I just signed up and I feel like I already learned as much as I would have at a photography workshop! You’re awesome…I’m can’t wait to watch the rest of the videos." Britney
"George, Just wanted to drop you a quick message to tell you that the day before my senior proofing, I ditched my price list and followed yours. I figured it was the perfect time because these were the first clients who did not ask what my prices were. They paid the session fee and I told them I had a $300 minimum order, but they didn't ask what they would get for that amount. I usually do not see higher than maybe $400 for my senior sessions. My husband thought I was crazy. Well, guess what?... it worked! The sale was $800+ While I was hoping to hit $1000, I'm not going to complain. Thanks so much for all the photography sales training information and teaching you've given on the MyPhotographyBusiness.com"
"Great ideas George, thanks for sharing! I’ll be using some of these ideas for future weddings." Nicole
Online Photography Training