PhotoShop Training
Photoshop Better 19: Move That Background Over
Quick Easy Photoshop Tip This one technique could be useful in a lot of situations. It works well. I use the marque tool & gradient tool to [Read more] // Read More →
Photoshop Better 18: Signature Album Design
Signature Album Quick & Easy Design I am selling a ton of Signature Albums these days. The idea: One image per SPREAD (two pages). I want [Read more] // Read More →
Photoshop Better 17: Blondes & Brunettes
With blondes, I like to pump up the contrast by bringing the shadows down a notch. With brunettes, I like to pump [Read more] // Read More →
Photoshop Better 16: Pull Down a Pants Leg & Review of Session
Watch Review Video: Watch Video Watch “Pull Down the Pants Leg” Video: Watch Video [Read more] // Read More →
Photoshop Better 15: Raising a Dress
Sometimes with strapless dresses, no matter how careful you are (or forgetful) skin can get caught up and gets ugly under the arm pit. [Read more] // Read More →
Photoshop 14: Selective Color & Hue/Saturation Slider
Using the Selective Color or Hue/Saturation slider to effect certain colors can be very powerful. Watch Video: Watch Video I Watch [Read more] // Read More →
Photoshop Better 13: Making an Image Work
VIDEO ONE: This was a tough puppy session because you know how puppies are! This is a VERY good repeat client who sends me referrals so I will certainly use all the tricks in... [Read more]
Photoshop Better 12: Removing Lines
Sometimes, we photography clients who are conscience of certain things. We need to be mindful how we light those things, what we place in shadows, [Read more] // Read More →
Photoshop Better 11: Dodge & Burn With Blending Modes
This is my preferred method of dodging & burning but its not the quickest. Using the dodge & burn tool is the [Read more] // Read More →
Photoshop Better 10: Creating a Multiple Image Collage
This video is my request from a few members. How did I create this?? Creating one of these is [Read more] // Read More →
Photoshop Better 9: Creating Rounded Corners, Using Clipping Masks, & Creating Templates
This video is short and sweet. It will show you how to create rounded corners and use clipping masks and then I will show you how to use that to help in template making. [Read... [Read more]
Photoshop Training 8: Straightening Horizons & Expanding the Canvas
One thing I try to do IN CAMERA is shoot with a straight horizon BUT I do have to correct it often in photoshop. [Read more] // Read More →
PhotoShop Training 7: Creating Templates
This topic may not be as sexxy as others but it can be an incredible time saver if you apply what you learn here. [Read more] // Read More →
PhotoShop Training 6: Enhancing Skys
Make some killer skies. Creating a dramatic look is usually nothing more than creating some high contrast between the highlights and shadows. Of course, proper [Read more] // Read More →
Photoshop Training 5: Personalizing Albums
This is a cool little technique that makes albums sales a little easier because this will help you personalize them! This video [Read more] // Read More →
PhotoShop Better 4: Cropping for Profit
This is a SIMPLE yet HIGHLY profitable video. If you are not doing this now, you will after you see this video. [Read more] // Read More →
Photoshop Training 3 – Tool to Photoshop Faster
This is a Photoshop FASTER video…. Watch it. Buy It. Photoshop Faster http://www.photoshoptools.ca/AutoLoader.html George [Read more] // Read More →
Special Bonus PS Tutorial
A couple of you asked how I processed this image. Tools Used: Blending Modes Tweaking the Levels [Read more] // Read More →
PhotoShop Training 2
In this episode, I will show you how I used these tools to create a cool look. Tools Used Blending Options Blending Modes [Read more] // Read More →
Photoshop Training 1
In this episode, I will show you how I used these tools to create a cool look. Tools Used TriCoast “Xit” Action Marque Tool when making masking selections [Read more] // Read More →
Shooting Better - OCF, Natural Light, & Studio
Shooting Better 19: Grooms Coverage & In-Studio Lighting Set Up
Grooms Coverage It was INSANE hot so I wanted to be quick and get those guys BACK in the A/C as soon as possible. I look for PATCHES of background I can use. Zooming in at 200mm... [Read more]
Shooting Better 18: Natural Light Tutorial
Natural Light Tutorial Sometimes, I just want to shoot NATURAL LIGHT. In fact, in every session, I like to shoot a VARIETY of lighting [Read more] // Read More →
Shooting Better 17: Studio Lighting Set Up
New Lighting Set Up Here is a new lighting set up with the main light set up completely different. There might be [Read more] // Read More →
Shooting Better 16: Video of In-Studio Childrens Portrait Session
Children’s Portrait Session Video I video recorded half of this photo session. Children is not really my specialty but these two were great. I hope you gleam a couple things... [Read more]
Shooting Better 15: Dramatic One Light Portrait
Dramatic One Light Portrait. I LOVE putting my softbox above the subject shooting down. It gives a different look because the shadows are different. In [Read more] // Read More →
Shooting Better 14: High Key Lighting
High key lighting is not something I do often but I do enjoy it from time to time. However, high key is [Read more] // Read More →
2009 Best Shots
Here is a collection of some of my Best Shots for 2009. I was hoping to show a variety of lighting, posing, [Read more] // Read More →
Shooting Better 13: Off Camera Flash Video Training (In the Shade)
Off Camera Flash Training Video. This video series we will cover shooting with Off Camera Flash (OCF) in the shade (I will [Read more] // Read More →
Shooting Better 12: Light Direction & a Senior Shoot
Lets touch on lighting direction. I think this is important and sometimes overlooked on certain images. Since the dawn [Read more] // Read More →
Shooting Better 11: Reception Hall Lighting
This is how I do a two light setup at a reception hall for weddings. I also use this same lighting for any big room [Read more] // Read More →
Shooting Better 10: Homemade Background System, Off Camera Flash Set Up, & Studio Lighting Tip
Three Videos this Month. 1. Homemade background system. Works great! Watch Video: Homemade Background System Video 2. Set up video for shooting at a Football Camp this Summer.... [Read more]
Shooting Better 9: College Sports Team HeadShots and Team Shots
This month, I am going to show you how I shot a college sports team headshots and team shots. This account was [Read more] // Read More →
Shooting Better 8: Angel Wings Photoshoot
Here is an angel wings session with my twin daughters. I needed to do their angel wings session and I wanted to try out my [Read more] // Read More →
Shooting Better 7: Four Seasons Wedding
This month, I’m going over some of the images from a recent wedding and show you the lighting. Photography is about LIGHTING. I always strive [Read more] // Read More →
Shooting Better 6: Broad Light or Short Light?
This is SO crucial yet people just do NOT KNOW THIS. Is it short light or broad light?? You [Read more] // Read More →
Shooting Better 5: People of Size
Photographing people of size can be one of the most profitable things you might ever photograph. For seniors, my main market, if I can make [Read more] // Read More →
Shooting Better 4: Off Camera Flash I
Learning to shoot off camera flash (OCF) will surely help set you apart from your competition. It gives your images POP and DEPTH. You can [Read more] // Read More →
Shooting Better 3 – In studio Lighting Set Up
Here is a popular studio set up I use. I sell these pictures every time I do it. Sometimes I get bored [Read more] // Read More →
Shooting Better 2 – Natural Light Tutorial & Video
You guys asked for it, you got it. Natural Lighting Video & Tutorial. You should be able to take one camera body and one lens [Read more] // Read More →
Shooting Better 1: Photography Lighting Video
This photography lighting video will show you how I lighted this 9 month old and 2.5 year old. [Read more] // Read More →
Sales Room
Sales Room 19: Sales Room Suggestions & Theatre for Photographers
Ok, believe it or not, you are in the entertainment business too. We elevate the commodity known as “pictures” to a [Read more] // Read More →
Sales Room 18: Signature Album Unveiled
Album sales is critical to my averages. I prefer NOT designing an album but I want an album with IMPACT. How do [Read more] // Read More →
Sales Room 17: Listen to a $4670.98 Sales Session
PLEASE leave a comment below. I REALLY want to know what you might have picked up in this training. Did anything surprise you? Did you [Read more] // Read More →
Sales Room 16: Ruffling Feathers & a $4000 Order
Time to Ruffle Some Feathers…. if this video is speaking to you – LISTEN and CHANGE. Watch “Ruffling Feathers” Video 1: (Don’t listen to if easily... [Read more]
Sales Room 15: How I added $1030 to my senior averages by STOP selling one product!
Doing this ONE thing has bumped my senior average to $2800 from $1700! Multiply that over 50 seniors I will shoot this year and that [Read more] // Read More →
Sales Room 14: Senior Family Promotion
My goal is to do MORE family sessions from my seniors! Its a natural fit – the senior is leaving the house, the last time [Read more] // Read More →
Sales Room 13: Wedding Email Inquires
I get this question from time to time.. how do I respond to email inquiries for wedding pricing. They all want pricing [Read more] // Read More →
Sales Room 12: My $500 8X10
Guys, this is subtle but IMPORTANT in my opinion. Its hard for us to SAY our prices than it is for our [Read more] // Read More →
Sales Room 11: Selling Multiple Wall Portraits
This months training video covers TWO things: Implementation – Are you applying what you are learning?? Selling Multiple Wall Portraits: This is one GREAT way to bump your... [Read more]
Salesroom 10: Custom Framing Upgrade
This is a new product upgrade I am offering…. WHCC (my lab) now offering limited custom framing. There are four frames you [Read more] // Read More →
Salesroom 9: Online Sales Training & Tips for Photographers
From time to time we are forced to place our images online and make a sale. I want to show you how [Read more] // Read More →
Sales Room 8: Changes I have made to my pricing!
This is more of an update with some training thrown in. I made a few changes to my primary price list. [Read more] // Read More →
Sales Room 7: How I Price Wedding Photography
I have tried several methods to pricing weddings. I came to these conclusions… You can never create the prefect package. Brides want to move things around in packages and... [Read more]
Sales Room 6: Pricing Your Product
This is the first set of videos on pricing your product. This lesson should show you how to be price your product [Read more] // Read More →
SalesRoom 5: Control Your Emotions
I love to tell great stories about my sales but this one is embarrassing but I promised to share all and put it out there. [Read more] // Read More →
Sales Training 4: To Negotiate or Not
Negotiating Prices Do I negotiate my prices? Well no. Its either full price or complimentary. [Read more] // Read More →
Sales Room 3 – Preselling
Preselling is HUGE to making EASIER & BIGGER sales. Most of my sales sessions last 30 – 45 minutes. According to my [Read more] // Read More →
Sales Room 2: “I don’t like anything larger than an 8X10 on my wall”
We ALL have clients that say “I don’t put anything larger than an 8X10 on my walls.” I use to say to [Read more] // Read More →
Sales Room 1
I am going to start off the Sales Room series with showing you MY price sheet and explain why I do what I do! [Read more] // Read More →
Picasso
A woman was strolling along a street in Paris, when she spotted Picasso sketching at a sidewalk cafe. The woman asked Picasso [Read more] // Read More →
Marketing
Marketing 19: Personal Packaging for Photographers
Whether you like it or not, how you present YOURSELF speaks VOLUMES to your clients. “Everything Communicates” I hate it more than [Read more] // Read More →
Marketing 18: Micro Marketing
The MOST effective and powerful photography marketing can be EASY & SIMPLE and but not necessarily EFFORTLESS! I challenge you to make [Read more] // Read More →
Marketing Better 17: Ten Marketing Tips & Postcard Critique
I recently attended a photography marketing seminar (the guilty shall remain anonymous). There was some POOR advice given in MY opinion. I wanted to correct [Read more] // Read More →
Marketing 16: Referrals – How to Get Referrals and How to Get MORE Referrals
Referral Marketing. I am a HUGE believer that IF your clients LOVE your work and LOVE you, they WILL refer you clients IF you THANK THEM and show you APPRECIATE the efforts. I... [Read more]
Marketing 15: People
In traditional marketing, they teach Four Ps – Product, Place, Promotion, Price. During my junior year at LSU, I wrote a paper about the “Critical [Read more] // Read More →
Photography Tips: Card + Brownies = Delighted Clients!
Several of you have emailed me about how I send a card with a clients picture on it along with four gourmet brownies. [Read more] // Read More →
Marketing 14: Senior Model Program
We are taking a break this month on the 7 P’s of Marketing. I think this is something you need to know [Read more] // Read More →
Studio Walk Through
This is my BFF David Quisenberry’s studio in McKinney Texas. The studio is located in an OLD historic Flour Mill built in [Read more] // Read More →
Marketing 13: Packaging
Lets continue our journey into discussing the 7 P’s of Marketing. Inside this topic of “Packaging” there are many sub topics [Read more] // Read More →
Marketing 12: Promotion
Boy oh boy is this important. Each subtopic I discuss in this video could (and will be) a video in its own! [Read more] // Read More →
Marketing 11: Place + Price List Critiques
This months discussion is about “Place”. This is where you conduct your business. A few questions to keep in mind: [Read more] // Read More →
Marketing 10: How to Price Your Photography & Build a Photography Price List
How to Price Your Photography Ohhh how I love to talk pricing and how to increase those averages! My last four sales were each $2000+. You CAN do [Read more] // Read More →
Marketing 9: The 7 P’s of Marketing for Photography: A Photographers Guide to Marketing
You are about to discover something that might actually anger you. You are a business person before you are an image maker. There is no [Read more] // Read More →
Marketing 8: Studio Tour
I finally recorded my studio tour! Its nothing AMAZING but it works well for me! Its tighter than I [Read more] // Read More →
Marketing 7: 10 Tips to Get More High School Seniors
This video will share ten ideas with you to get more high school seniors in the door to do their senior pictures. [Read more] // Read More →
Marketing 6: Front Page of Google in 12 Hours
This video shows you how I got to the front page of Google in less than 12 hours with a blog post. [Read more] // Read More →
Marketing 5: Bridal Show
Ok guys, this was my first bridal show. Heck, I’ve never even visited one. If you have NOT, I suggest you do just to browse. [Read more] // Read More →
Marketing 4: Turbo Charge Your Blog Marketing
I do this for every client and I recommend you do the same. My hits to my blog shoot through the roof. [Read more] // Read More →
Marketing Better 3 – Better Business Cards
This month we are going to discuss personalized business cards. Its a small expense to get your name out there! [Read more] // Read More →
Marketing 2- Google!
Lets talk search engine placement… NOTE: If you are in DFW, please use the information but don’t copy and paste my website [Read more] // Read More →
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Photography Tip #1:
First, watch this video and then calculate your COS for your last TEN deals. This is SO critical I think this post will be forever glued to the front page of this website. EVERY photographer (especially NEW folks NEED this information). The answer to most photography business problems is in the numbers. You MUST know the numbers! Need help? Ask me!
Photography Tip #2:
Follow up with your customers. NO ONE becomes a long term client with only ONE purchase. Follow up! Send thank you cards, send newsletters, host a yearly "picnic", ... STAY IN TOUCH. If you don't, another photographer can swoop down and steal them! The "hard" work begins AFTER a client picks up their order and goes home. What is your plan to get them BACK into the studio? When do you want to get them back in? How will you actually make sure it happens? I certainly caution you to just HOPING it happens. Hope is not a very good strategy! It nearly always leads to bankruptcy.
Photography Tip #3:
Lighting: All natural light. Look at the shadows and you should know the direction the light came from. It was a window a few feet away to camera left. I stood on a stool and shot straight down. This image went in her album. Gorgeous!
What Members Are Saying
"I just wanted to say thank you. I used to your photography sales guide. Today I did an order session using your method. I feel that overall I’m pretty good at sales it was nice selling with this method as there’s really no “cap” and its easier to inspire them to buy the specialty products. This was a kid’s shoot which I usually expect to sell around $400~$600 on but this method doubled it." Luke
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"George has made a big difference in the FEEL and FLOW of my photography price list. My pricing wasn’t the issue. I just didn’t have a price list that supported the way I wanted to, and do, sell my clients. My overall philosophy is to sell them something big that they love, and the rest doesn’t matter. My price list basically said I didn’t know what mattered and was a scattershoot of every product I have to offer. George helped me simplify, and on my first session after his critique, my clients took a Canvas Wall print and an album…EXACTLY what makes me money. Thanks George. CS"
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"George Dean, The saying "You're never to old to learn new things" is never as important as it is today...to stay at the head of the game, especially as a photographer, it is crucial to keep leaning your trade. George, your site myphotographybusiness.com helps to do this...best 20. spent a month! You may quote me on this...any beginner, advance and even a pro will benefit in joining your learning site...George you know your stuff and your members will benefit greatly from you." Thank you,Denis Seguin
"I've attended natural lighting workshops with some of the top Photogs in our country and they didn't explain this as simply and as well as what you just did! wow...thank you!!! They just sent us out to "shoot" and not once explained what to look for, how to see, what works for the eyes. George you rock!" Amanda
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"George, Just wanted to drop you a quick message to tell you that the day before my senior proofing, I ditched my price list and followed yours. I figured it was the perfect time because these were the first clients who did not ask what my prices were. They paid the session fee and I told them I had a $300 minimum order, but they didn't ask what they would get for that amount. I usually do not see higher than maybe $400 for my senior sessions. My husband thought I was crazy. Well, guess what?... it worked! The sale was $800+ While I was hoping to hit $1000, I'm not going to complain. Thanks so much for all the photography sales training information and teaching you've given on the MyPhotographyBusiness.com"
"Great ideas George, thanks for sharing! I’ll be using some of these ideas for future weddings." Nicole
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