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Marketing Videos
- Marketing 41: Radio Advertising for Photographers PART ONE
OK.... did you know Shane Dwyer, a 15 year studio veteran, says RADIO (yes, radio!) advertising has been the best thing he has EVER done for his business. He has been doing it for 5 years consistently!
He is dominating his market using ra...
- Marketing 40: Cutest Kid Contest This 45 minute interview with Trish Barthorpe will get those creative juices flowing.
There is NO better local marketing than co-marketing with local businesses to help get the word out.
This is a brilliant idea that calls for you to network with lo...
- Marketing 39: Orthodontist Office With local partnerships, they will hand out YOUR marketing material for you WHILE endorsing you.... It is a powerful combination.
Watch Photography Marketing Video ...
- Marketing 38: Mental & Emotional Monopoly This training video talks about the absolute best way to nearly ensure great referrals and repeat business.
If you dominate the part of the heart and mind you should, this business gets VERY easy AND worthwhile!
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- Marketing 37: $100 Gift Card Promotion = $14,000ish over two months! This little $100 gift thingy I have on my website is starting to show results.
Let me share them with you!
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- Marketing 36: Polaroids YES, old school polaroids!
You think people are amazed at digital - wait til you watch their reaction to a polaroid!
Its been a BIG hit.
Watch Photography Marketing Video
Buy a MINI for yourself or someone you know! They ARE fun!
...
- Marketing 35: 1 Email = 15 Family Sessions Your "to do" list...
1. Grow Your List
2. Stay in Touch with Your List
3. Make offers!
4. Make Deposits. :)
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...
- Marketing 34: PTA Fundraiser This month, I interview Laura Wright who photographs 45 families in 2.5 days at a $2000 sales average AND the PTA helps her advertise it in the school...
- Marketing 33: Bridal Shows I recently went to a big bridal show in Dallas to do market research!
I guess you could say spying. :)
Here are some insightful things I discovered.
Watch Training Video A
Watch Training Video B...
- Marketing 32: Selling by Discounting? This practice should be examined VERY closely!!!
Are you selling by discounting?
Is it eroding the lifetime value of your business?
Everything you do IS MARKETING.... Everything communicates!
Watch Training Video...
- Marketing 31: Phone Calls How you handle phone calls is critical to you photography marketing plan.
WHO handles the calls when your "company" can answer?
What about when you can't answer it? How is the call being handled?
This topic IS worth your consideration. EVERYTHIN...
- Marketing 30: Elevate the Freebies Is it time to raise the level of your freebies?
Are you freebies simply marketing material?
Are there times to REALLY make an impression?
You betcha... watch video
Watch Training Video...
- Marketing 29: End Email??? This MIGHT be radical for some of you. I understand.
It might take some time for you to chew on this idea.
Its been on my mind for AT LEAST six months!
I've already implemented part of the strategy on my website.
Watch Training Video...
- Marketing 28: Website Basics You Might Be Ignoring Ok folks... its time to take a look at your website.... you probably spend endless hours on facebook but hardly look at your own website.
I have done TONS of website critiques for photographers. Here are some common themes.
ANOTHER THOUGHT: Are the ...
- Marketing 27: Have you EARNED future business? The honest truth is... building a successful business is hard BUT not too terribly difficult. The "hard" is doing the basics right over and over and over again even if you get bored doing them!
Its like a gymnastics coach going over handstands even at ...
- Marketing 26: Group Coupon Email Offers Well, I have done TWO such offers.
This is the kind of deal where a service emails people "75% off XYZ today only." and people buy the "deal".
For example: I have personally bought teeth whitening cleaning, NASCAR race school, carpet cleaning, .... ...
- Marketing 25: Positioning Positioning... you are what to whom?
This topic is part of the 7 P's of Marketing training series.
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- Photography Marketing 24: Word of Mouth Marketing WOM (Word of Mouth) is simply the most powerful marketing tool in ANY business's arsenal. You must harness it. Master it. Pray for it. AND deserve it.
A business built on word of mouth is a STRONG business with a clear understanding of marketing the cl...
- Marketing 23: Pumpkin Patch Dollars: $3000 Day Marketing Moments:
Look at your own life and "things that happen" and how can you take this things & turn them into "Marketing Moments".
Here is an example of such an occasion with my good friend David Quisenberry.
Having someone to bounce ideas of...
- Marketing 22: Watch Clients Surf Your Site ClickTale:
Yes, you heard me right.
You can now WATCH your clients surf your site.
What are they looking at?
How long are they looking at it?
How far down the page are they scrolling?
What are they clicking on you don't want them clicking on?
Is ...
- Marketing 21: Sending a Three Card Campaign To Prospects With a Click of the Mouse Folks, sending a three step mailing CAN be a snap with the right tool. If you are going to mail an offer to list a of people - you gotta send THREE communications at least! If not, don't do it (IN MY OPINION). I am going to start covering direct mail in M...
- Marketing 20: The Power of Testimonials YES YES YES, you SHOULD be getting and using testimonials.
They are so powerful, you will kick yourself for NOT collecting them SOONER!
Testimonials help you get more clients for SEVERAL insanely powerful reasons - most are subtle/subliminal yet ver...
- Marketing 19: Personal Packaging for Photographers Whether you like it or not, how you present YOURSELF speaks VOLUMES to your clients. "Everything Communicates"
I hate it more than anyone but how I personally dress, smell, talk, wear, ... MATTERS. It sucks but its true. To deny it is to ignore basic p...
- Marketing 18: Micro Marketing The MOST effective and powerful photography marketing can be EASY & SIMPLE and but not necessarily EFFORTLESS!
I challenge you to make your business for COMPLEX with marketing initiatives that require effort because your competition is to lazy and ...
- Marketing Better 17: Ten Marketing Tips & Postcard Critique I recently attended a photography marketing seminar (the guilty shall remain anonymous). There was some POOR advice given in MY opinion. I wanted to correct them on a couple things. PLUS, all month long, I am making notes on what I want to share with your...
- Marketing 16: Referrals - How to Get Referrals and How to Get MORE Referrals Referral Marketing.
I am a HUGE believer that IF your clients LOVE your work and LOVE you, they WILL refer you clients IF you THANK THEM and show you APPRECIATE the efforts.
I have multifaceted "system" I use. This video will show it to you! I do NOT sp...
- Marketing 15: People In traditional marketing, they teach Four Ps - Product, Place, Promotion, Price. During my junior year at LSU, I wrote a paper about the "Critical Fifth P". The critical 5th P is "People". It astounds me how it was left off the list. It won me "Most Outst...
- Photography Tips: Card + Brownies = Delighted Clients! Several of you have emailed me about how I send a card with a clients picture on it along with four gourmet brownies.
Well, here is the scoop. Its through Send Out Cards.
I can upload a picture from a clients session and create a greeting card (see ...
- Marketing 14: Senior Model Program We are taking a break this month on the 7 P's of Marketing.
I think this is something you need to know about NOW if you shoot seniors.
Have you ever wanted to start a "Senior Model Program" or also referred to as "Senior Ambassador Program"?
Idea...
- Studio Walk Through This is my BFF David Quisenberry's studio in McKinney Texas.
The studio is located in an OLD historic Flour Mill built in the early 1900s. Amazing location to shoot. Every photographer in his town wants to shoot there. He has to beat them off with a st...
- Marketing 13: Packaging Lets continue our journey into discussing the 7 P's of Marketing.
Inside this topic of "Packaging" there are many sub topics that will eventually get discussed into detail individually.
Packaging is FAR greater than the pretty little boxes you hand...
- Marketing 12: Promotion Boy oh boy is this important.
Each subtopic I discuss in this video could (and will be) a video in its own! This is a big topic to tackle in ONE months video.
We will certainly cover each topic in MORE detail as time permits!
Watch Video: Marketi...
- Marketing 11: Place + Price List Critiques This months discussion is about "Place". This is where you conduct your business.
A few questions to keep in mind:
Does your place of business lend itself to high end sales?
Is your place clean?
Are you focusing on pleasing all the senses?
Ar...
- Marketing 10: How to Price Your Photography & Build a Photography Price List How to Price Your Photography
Ohhh how I love to talk pricing and how to increase those averages! My last four sales were each $2000+. You CAN do it too!
Quick question: If a client spent $2500 in your studio, would they leave with nearly everything...
- Marketing 9: The 7 P's of Marketing for Photography: A Photographers Guide to Marketing You are about to discover something that might actually anger you. You are a business person before you are an image maker. There is no pride in being a poor photographer! You can have the most amazing images in the world but if you can't sell them at a f...
- Marketing 8: Studio Tour I finally recorded my studio tour!
Its nothing AMAZING but it works well for me!
Its tighter than I would like but its what I could afford.
I did want a clean high end custom home feel to it. Therefore, I hired a custom home builder to help with...
- Marketing 7: 10 Tips to Get More High School Seniors This video will share ten ideas with you to get more high school seniors in the door to do their senior pictures.
Teens move in herds and if you become THE PLACE to go, they will all come to you!
This list might hopefully get you moving in that dire...
- Marketing 6: Front Page of Google in 12 Hours This video shows you how I got to the front page of Google in less than 12 hours with a blog post.
This is important stuff. If clients can't find you on the first page of Google, they aren't going to find you!
Watch Video!
Blog Marketing Training...
- Marketing 5: Bridal Show Ok guys, this was my first bridal show. Heck, I've never even visited one. If you have NOT, I suggest you do just to browse.
The first video shows how I did my first show. I had just two weeks to get ready.
The second video shows the lessons I learn...
- Marketing 4: Turbo Charge Your Blog Marketing I do this for every client and I recommend you do the same.
My hits to my blog shoot through the roof. The more blog stalkers you have, the more sessions you will book!
ALSO, instead of posting a general link to your blog, like I do, you MIGHT want ...
- Marketing Better 3 - Better Business Cards This month we are going to discuss personalized business cards.
Its a small expense to get your name out there!
One thing I did NOT mention in the video, I have overheard people saying "which ones do you have?". They were flipping through my cards o...
- Marketing 2- Google! Lets talk search engine placement...
NOTE: If you are in DFW, please use the information but don't copy and paste my website into yours. I have had it happen.
If you don't have good search engine placement AND a good referral base, you are nearly ...
- Marketing 1 This is a two parts.
1. BOOK RECOMMENDATION
This month, I have a fantastic, knock your socks off, book recommendation.
I truly want the comment section below this video to be a lively place to discuss this book. Yes, I KNOW, this is NOT a forum b...
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