Gap Logo Mistake!
What in the WORLD were they thinking?
They spend BILLIONS (most likely) in “brand marketing”.
They have an amazing recognizable upscale logo. WHY in the WORLD change it?
You gotta be kidding me!
I hope they fired the entire marketing team for that stupid move. Truly. I mean it.
Worth Noting: YOU will get tired of your logo, your colors, your branding, your packaging, … WAY BEFORE your clients do. Set it. Work it. Stay consistent with it.

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