Marketing 38: Mental & Emotional Monopoly
This training video talks about the absolute best way to nearly ensure great referrals and repeat business.
If you dominate the part of the heart
Marketing 37: $100 Gift Card Promotion = $14,000ish over two months!
This little $100 gift thingy I have on my website is starting to show results.
Let me share them with you!
Marketing 36: Polaroids
YES, old school polaroids!
You think people are amazed at digital – wait til you watch their reaction to a polaroid!
Its been a BIG
Marketing 35: 1 Email = 15 Family Sessions
Your “to do” list…
1. Grow Your List
2. Stay in Touch with Your List
3. Make offers!
4. Make Deposits. 
Marketing 34: PTA Fundraiser
Beautiful Wright Family
Marketing 33: Bridal Shows
I recently went to a big bridal show in Dallas to do market research!
I guess you could say spying.
Here are some insightful
Marketing 32: Selling by Discounting?
This practice should be examined VERY closely!!!
Are you selling by discounting?
Is it eroding the lifetime value of your business?
Everything you do IS
Marketing 31: Phone Calls
How you handle phone calls is critical to you photography marketing plan.
WHO handles the calls when your “company” can answer?
What about when you
Marketing 30: Elevate the Freebies
Is it time to raise the level of your freebies?
Are you freebies simply marketing material?
Are there times to REALLY make an impression?
You
Marketing 29: End Email???
This MIGHT be radical for some of you. I understand.
It might take some time for you to chew on this idea.
Its been on
Marketing 28: Website Basics You Might Be Ignoring
Ok folks… its time to take a look at your website…. you probably spend endless hours on facebook but hardly look at your own website.
Marketing 27: Have you EARNED future business?
The honest truth is… building a successful business is hard BUT not too terribly difficult. The “hard” is doing the basics right over and over
Marketing 26: Group Coupon Email Offers
Well, I have done TWO such offers.
This is the kind of deal where a service emails people “75% off XYZ today only.” and people
Marketing 25: Positioning
Positioning… you are what to whom?
This topic is part of the 7 P’s of Marketing training series.
Photography Marketing 24: Word of Mouth Marketing
WOM (Word of Mouth) is simply the most powerful marketing tool in ANY business’s arsenal. You must harness it. Master it. Pray for it. AND
Marketing 23: Pumpkin Patch Dollars: $3000 Day
Marketing Moments:
Look at your own life and “things that happen” and how can you take this things & turn them into “Marketing Moments”.
Here
Marketing 22: Watch Clients Surf Your Site
ClickTale:
Yes, you heard me right.
You can now WATCH your clients surf your site.
What are they looking at?
How long are they looking
Marketing 21: Sending a Three Card Campaign To Prospects With a Click of the Mouse
Folks, sending a three step mailing CAN be a snap with the right tool. If you are going to mail an offer to list a
Marketing 20: The Power of Testimonials
YES YES YES, you SHOULD be getting and using testimonials.
They are so powerful, you will kick yourself for NOT collecting them SOONER!
Testimonials help
Marketing 19: Personal Packaging for Photographers
Whether you like it or not, how you present YOURSELF speaks VOLUMES to your clients. “Everything Communicates”
I hate it more than anyone but how
Marketing 18: Micro Marketing
The MOST effective and powerful photography marketing can be EASY & SIMPLE and but not necessarily EFFORTLESS!
I challenge you to make your business for
Marketing Better 17: Ten Marketing Tips & Postcard Critique
I recently attended a photography marketing seminar (the guilty shall remain anonymous). There was some POOR advice given in MY opinion. I wanted to correct
Marketing 16: Referrals – How to Get Referrals and How to Get MORE Referrals
Referral Marketing.
I am a HUGE believer that IF your clients LOVE your work and LOVE you, they WILL refer you clients IF you THANK
Marketing 15: People
In traditional marketing, they teach Four Ps – Product, Place, Promotion, Price. During my junior year at LSU, I wrote a paper about the “Critical
Photography Tips: Card + Brownies = Delighted Clients!
Several of you have emailed me about how I send a card with a clients picture on it along with four gourmet brownies.
Well, here
Marketing 14: Senior Model Program
We are taking a break this month on the 7 P’s of Marketing.
I think this is something you need to know about NOW if
Studio Walk Through
This is my BFF David Quisenberry’s studio in McKinney Texas.
The studio is located in an OLD historic Flour Mill built in the early 1900s.
Marketing 13: Packaging
Lets continue our journey into discussing the 7 P’s of Marketing.
Inside this topic of “Packaging” there are many sub topics that will eventually get
Marketing 12: Promotion
Boy oh boy is this important.
Each subtopic I discuss in this video could (and will be) a video in its own! This is a
Marketing 11: Place + Price List Critiques
This months discussion is about “Place”. This is where you conduct your business.
A few questions to keep in mind:
- Does your place of business
Marketing 10: How to Price Your Photography & Build a Photography Price List
How to Price Your Photography
Ohhh how I love to talk pricing and how to increase those averages! My last four sales were each $2000+.
Marketing 9: The 7 P’s of Marketing for Photography: A Photographers Guide to Marketing
You are about to discover something that might actually anger you. You are a business person before you are an image maker. There is no
Marketing 8: Studio Tour
I finally recorded my studio tour!
Its nothing AMAZING but it works well for me!
Its tighter than I would like but its what I
Marketing 7: 10 Tips to Get More High School Seniors
This video will share ten ideas with you to get more high school seniors in the door to do their senior pictures.
Teens move in
Marketing 6: Front Page of Google in 12 Hours
This video shows you how I got to the front page of Google in less than 12 hours with a blog post.
This is important
Marketing 5: Bridal Show
Ok guys, this was my first bridal show. Heck, I’ve never even visited one. If you have NOT, I suggest you do just to browse.
Marketing 4: Turbo Charge Your Blog Marketing
I do this for every client and I recommend you do the same.
My hits to my blog shoot through the roof. The more blog
Marketing Better 3 – Better Business Cards
This month we are going to discuss personalized business cards.
Its a small expense to get your name out there!
One thing I did NOT
Marketing 2- Google!
Lets talk search engine placement…
NOTE: If you are in DFW, please use the information but don’t copy and paste my website into yours. I
Marketing 1
This is a two parts.
1. BOOK RECOMMENDATION
This month, I have a fantastic, knock your socks off, book recommendation.
I truly want the comment
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